COOL TO BE KIND — OFFICIAL LOGO PACK (2025)
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Thank you for supporting the Act Against Bullying campaign:
“Cool to Be Kind — Kindness Beats Bullying,” launched for Kindness Day UK
on 13th November 2025.

These logo files are provided for approved campaign use by partners,
schools, and supporters to promote kindness and raise awareness
throughout Anti-Bullying Week.

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AVAILABLE FORMATS

• PNG — Transparent background for web, digital, and Canva templates  
• JPG — Campaign colour or white background for documents and PDFs  
• PDF — CMYK print-ready version for professional use  
• Square PNG — For social media icons and profile images

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LOGO USAGE GUIDELINES

✅ DO:
- Keep logo proportions intact (no stretching or cropping)
- Maintain clear space around the logo
- Use only the approved campaign colours
- Credit Act Against Bullying when appropriate

❌ DON’T:
- Alter colours, fonts, or add effects (e.g. shadows, gradients)
- Overlay text or graphics on the logo
- Use for unrelated or commercial purposes

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PRINT FILE SPECIFICATION

The enclosed print logo (PDF format) is supplied in CMYK colour mode and suitable for professional print use. 
It is vector-based, fully scalable, flattened, and includes outlined fonts. 
No crop marks or bleed are required. 

For colour consistency, please use the following values:
Primary Magenta — HEX #B65C81 | CMYK 20/70/20/0  
Accent Pink — HEX #D38BA2 | CMYK 10/45/10/0  
Background Wine — HEX #974A67 | CMYK 35/80/30/10  
Text White — HEX #FFFFFF | CMYK 0/0/0/0

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SOCIAL MEDIA EXPORT NOTES

For best results when sharing on social media:
• Always use PNG format for logos and text-based graphics (crisper than JPG)
• Keep RGB colour mode for digital files  
• File size: under 2 MB recommended  

Recommended image sizes:
- Instagram: 1080 × 1080 px (square) or 1080 × 1350 px (portrait)  
- X (Twitter): 1600 × 900 px  
- Facebook: 1200 × 630 px  
- LinkedIn: 1200 × 1200 px  
- TikTok / Reels / Stories: 1080 × 1920 px  

Naming examples:
CoolToBeKind_Instagram_1080x1080.png  
CoolToBeKind_Twitter_1600x900.png  
CoolToBeKind_ReelCover_1080x1920.png  

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CAMPAIGN DETAILS

Font: Montserrat Bold  
Tagline: “Kindness Beats Bullying”  

Campaign colours reflect this year’s focus on empathy, warmth, and positivity.  

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FOLLOW & SHARE

Instagram: @_actagainstbullying  
X (Twitter): @ActAgainstBully  
Facebook: @actagainstbully
